Marten Tonnis on LinkedIn: Writing numbers in copy: I’ve noticed this in lots of Linkedin posts. But… | 22 comments (2024)

RARE SUMMER OLYMPICS SEOUL TV AD.Going all the way back to 1988.Working with, then copywriter, cd Marty Cookewas lots of fun as a freelance art director.At the time, Bill Hamilton was creative director,with Jay Chiat popping in and out to checkthe works.This was at Chiat/Day N.Y. where we createdthe 'Reeboks let U.B.U.' tv and print campaignand even created two simple :15” tv adswhich aired during NBC’s tv coverage of the Summer Olympics held in Seoul, S. Korea.

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DOES IT MATTER.60 years ago. A very rare Chicago soul scene footagedating early 1960s with the teenage girl group The Opals.They emerged from the thriving Chicago soul sceneand wore fancy hair wigs.After a couple of singles,The Opals had a hit with ‘Does It Matter’ released inFebruary, 1964 on the Okeh Records label.The lineup consisted of Rosie Addison (lead) andMyra Tillson, graduates of Washington High,East Chicago with Rose ‘Tootsie’ Kelly Jackson,graduate of East Chicago Roosevelt.Kelly left the group and Juanita Tucker had joined.The Opals released only three singles and theydisappeared from the soul scene in 1965.The backup band members in the video are unknownbut included Mighty Maurice Rodgers on piano.Rare radio interview by Bob Abrahamian with membersof The Opals from February 19, 2006:https://lnkd.in/gmsYCf28See also: https://lnkd.in/e_6_UzKV

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ONE MORE GUY.A rare article about Guy Day, VP Chiat/Day Biltmore, L.A. whichappeared in Broadcasting Magazine, from December 31, 1984.https://lnkd.in/etCRqbxK

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“People confuse me, food doesn’t.”- Anthony Bourdain

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SIMPLEA rare magazine ad from 1962.Illustration by André Francois.

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STILL THE BEST ANNUAL COVER ?“Welcome to the U.S.A.”The 65th Art directors annual cover from1986 designed by the great illustrator andgraphic designer Bob Gill (Robert Charles Gill)The visual was created as a poster for the65th Annual Call for Entries.Photography by Marty Jacobs.Gill won numerous design awards likeArt Directors ClubGold Medals and aD&AD President’s Award.He sold illustrations to Esquire, ArchitecturalForum, Seventeen, Pirelli, Nestlé and evendesigned film titles.He also wrote and illustrated children’s books.AD Jerry Gentile, a good friend of Bob, mentioned: "He did some amazing work early on for Pentagram too."https://lnkd.in/ev8BsSJUBob Gill passed away at 90 in Brooklyn, 2021.

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PORSCHE CREATIVE MEETING.A very rare 1985 video clip from the documentary'Advertising. The fastest game in town.',which aired on tv channel KOCE (now PBS), filmedat Chiat/Day Biltmore, Los Angeles.From left: CD Lee Clow, CD Steve Hayden,copywriters Brent Bouchez and Penny Kapasouzand Porsche account planner Clive Witcher.The Porsche account was dumped at the end of1986 for Nissan cars. For greed and money.It was that same year Jay Chiat quoted:“How big can you get before you get bad.”

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TIMELESS QUOTE.Print ad from 1972 quoting President Nixon.Art Director: Herb LubalinEditor: Bill MaloneySide bar copy: William F. BuckleyIllustration: Ellen ShapiroAgency: Lubalin, Smith, Carnase, Inc.Herb Lubalin was a designer with a politicalconscience at a time when it was not fashionableamongst leading US designers to have one. Note: I couldn’t find a better version.

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I LOVE L.A.It was forty years ago. The Nike :60” tv ad.It ran throughout the 1984 Summer Olympicsin Los Angeles.Due to the tv ad, Randy Newman’s 1983song received worldwide recognition.It became L.A.’s ‘unofficial’ city anthem.Featuring:Randy Newman, a big nasty red-head,a surfing Lee Clow, athlete Mary Decker,some Dodgers, Carl Lewis, John McEnroe.AD: Gary Johns and Lee ClowCW: Jeff GormanDirector: Mark CopposProducer: Morty BaranEditor: Gayle GrantAgency: Chiat/Day Biltmore, L.A..

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